When content ‘goes viral’, it means that the content has become popular through online sharing, typically through video sharing websites like YouTube, or social media websites like Facebook or Twitter. The concept of viral content has existed for a while, but has only been harnessed in content marketing relatively recently.
If a piece of content that you have created becomes ‘viral’, it just means that it has become immensely popular in a very short space of time: for instance, the music video ‘The Fox’ by the band Ylvis, has reached millions of views in short time.
Clearly, making viral content is something we should all be thinking about, whether you’re a content marketer or a blogger.
► What are the benefits of having a viral video?
• SEO: If you have branded content that has gone viral, your website/product/service will be linked up to hundreds, if not thousands of websites. Not only will your content be instantly linked to certain keywords, but your other content will benefit from a ‘halo effect’, where other posts will also be given boosted rankings.
• Brand boosting: In order to truly reap the benefits of viral content, you need to make sure that your brand is clearly established. The last thing you want is having hundreds and thousands of visitors to your websites, with them unsure of what your brand is. You want these visitors to remember your brand and website, so that they will come back.
• Further opportunities: With so many visitors flocking to your website, it’s guaranteed that a large percentage of your new audience will include other marketers and professionals in your industry. It’s fair to say that you’ll have a lot more work coming your way!
► How do you make your content go viral?
There are no set rules or guidelines as to how to make viral content. While careful consideration during the conceptual phase is necessary, a degree of luck will go a long way too. Having said that, there are a few things you should keep in mind before you embark on trying to make your content viral:
1. A unique idea
While you should watch a lot of viral videos for inspiration, doing what’s already been done isn’t going to get you anywhere. Your idea has to be truly special and unique, and it has to be something no one’s really seen or thought of before. The idea is what truly matters.
2. Promote your content adequately
Having a great idea is a good start, but you need to do some work to get it off the ground. You need to promote your content using your regular channels, like Facebook, Twitter or YouTube. Before you go in with guns blazing, think about where you’re going to promote the content. Don’t fling your content all over the place: pick platforms where it’ll be most effective. Don’t forget your links at the end!
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• Encourage others to share
Once your great idea has been promoted in the appropriate channels, the last thing you need to do is to make sure that you’ve encouraged your audiences to share the content with their friends, families and colleagues. The easier you’ve made it for them to share the content, the faster it’ll spread.
While some say that you shouldn’t intend for your idea to go viral from conception, it does help to think about how you can make it easier for your content to become viral. Thinking about these aspects will definitely push you in the right direction. Make sure you pay attention to current trends and what’s most popular and more importantly, why.
Do have any tips to get content go viral? Do share your views in the comment section, we’ll be glad to hear from you.