If you want to be good at SEO then that doesn’t mean just being a techy, or just understanding how SEO works – it also means having a range of different skills that you can apply to boosting your site’s success and there are a vast range of different facets to SEO that require completely different skills. Here we will look at some of the skills you need most to excel in SEO and some of the most useful abilities to add to your bow if you want to improve your success online.
A large part of SEO involves writing articles for guest posts which you can then exchange with other websites for links to your pages. If you can write stellar content and you know how to set your articles apart from every other post in your niche, then this will ensure you can win yourself a place on many websites and start to build yourself up an impressive links profile.
Furthermore though, writing is also involved in networking as most communication online is going to be written communication. Whether it’s writing an e-mail, or writing on a forum, the ability to put forward your point of view and make others want to work with you is crucial to your online success.
• Communication and Networking
Getting your link onto a lot of big pages and finding the right people to work with is partly a matter of simply being able to influence people and form relationships with the right site owners. Knowing how to put your case forward, and being able to convince people to work with you is a skill that comes from lots of experience working in a business setting and approaching cliennts and business partners.
While you don’t need to be a coding wizard to excel in SEO, it does help to know your way around some HTML and to generally have a programming mindset. Knowing HTML and CSS will be useful as it will enable you to design your pages in an SEO friendly manner meaning that they’ll be designed such that Google can easily index them and find its way around your various pages.
Furthermore though, you’ll also benefit from having coding knowledge as it will give you more insight into how Google’s search engines might work. If you have written algorithm based routines yourself, then you’ll know the kinds of things that Google will have looked for. In fact a great project would even be to try creating a basic search engine if only for your website, and then see what kinds of innovations you come up with and problems you face. This way you can get ‘inside the minds’ of Google and start to second guess elements that aren’t quite public knowledge.
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One important skill in any business that shouldn’t be underestimated is simply knowing when to hand over a task to someone else and how to choose the right people for the job. When it comes to SEO, volume is important and unfortunately you just won’t be able to handle the necessary amount of work on your own. Being able to use good SEO services, writers and outreach teams can help you a great deal to make your splash online.
What’s your skills for SEO? Do share your opinion in the comment section, we’ll be glad to hear from you.