There can be no questioning on how the influx of social media has changed the very foundations of online marketing and how business and employees can conduct their online presence. Social media brought opportunities to directly interact with consumers and to build relationships that would make small village shops owners jealous. However, there remains much … [Read more...] about The Ethical Minefield Regarding Social Media Marketing !
Social Media Marketing
By now, everyone in the business world recognizes social media’s importance as a tool for brand promotion and marketing. But finding ways to harness its potential is a trickier matter, and when problems arise, dealing with unhappy customers in this causal public domain poses a massive challenge for many companies. If poorly handled, complaints can stir up … [Read more...] about Get Your Business Prepared for Social Media Complaints
There’s no doubt that the way we use the internet continues to surprise, giving media professionals across a wide range of disciplines constant food for thought in how to make the most of an ever evolving medium. Social media is perhaps the single most important aspect of internet users’ day to day experiences when it comes to understanding how people in general … [Read more...] about What Does Social Media Marketing Have in Store For Businesses in 2019?