The world of SEO is changing at a fast pace and is evolving with each passing day. So, what is your SEO strategy in 2019? Haven’t decided yet? What are you waiting for? Have a look at what we have to share with you for helping you design the most effective SEO strategy for the New Year.
In reality, Google is actually weeding out the marketers who try to trick for higher rankings and is thus supporting the sites and marketers who offer quality content. We should thus expect to see the updates of Penguin, Panda
• Content is STILL the king
Promoting quality, rich content on regular basis is not just going to help you out with your rankings; it will even help to bring in the new customers in an organic manner. Adding quality content to your sites and blogs show the customers that you are keeping your readers informed. Quality content thus gets shared naturally, permitting the fans to do brand marketing and reaching bigger crowd than a single marketer could ever reach on its own.
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• Emphasis on keywords
Keywords should also be used in title of articles and in the article body. The Hummingbird update has a bit changed the manner in which we used the keywords expect that they no longer require being placed in strategic areas of opening lines and last lines of starting paragraphs and final lines of an article. The thought behind new algorithm is actually to encourage better quality and less of keyword stuffing. The latest algorithm lets the readers understand the context behind the content.
• Spamming should be a strict NO
Year 2014 will surely come with some stringent rules and updates from Google, so ensure that your blog or site ranks on top position results on the search engines. You should thus eliminate all types of spamming techniques to generate high traffic. You should also stop the act of placing fake comments on your own articles, blogs etc. Rather you need to craft the links from valuable forums in a careful manner and be an active member at the same time.
• Go mobile this year
As mobile market continues to grow in the year 2014 so will the significance of effective mobile SEO strategies. The brands require designing digital offerings for the mobile platform. Companies are actually losing their customers in case they do not realize the value of mobile marketing. Special landing pages for mobile platform need to be designed with proper SEO so that the customers can take a look at the marketer’s site even on the go.
• Social media matters the most
Social media has not just become a trend, it is a sure shot must have for 2014 as far as SEO and digital marketing strategies are concerned. As we step into 2014, we can say that being on Twitter and Facebook is not just enough. As far as SEO authority on the social front is concerned, Google+ has largest backing up from the search engine giant. While the search engine claims that the number of +1s does not affect that ranking on a direct front, the business pages are basically indexed more properly and efficiently in case they are on Google+. Obviously, benefits for the businesses extend far past being just found and then shared. The search engine reports that the search advertisements that use Google+ have more clicks.
The social media networks need to be used more than the landing page if the marketer wishes them to see them actually impact the search results and rankings. As content is the king, the same is not going to work on all social medias. Some websites such as Pinterest are great for visuals while the others may work better with content. The social media pages are even the future of consumer relations so the marketers have to respond to the consumer comments in an active manner.
So, as Google will continue to update the algorithms in 2014 as well, the significance of quality, rich content, mobile marketing and social media just grows. If the marketers start focusing on the products, content and customers, they can stay on the top and enjoy higher rankings. Thus, following these tips and strategies for 2014, you will surely score big points in the field of SEO and digital marketing. Just get going and plan your SEO strategy now.
What’s your SEO strategy for 2019? Do share your views in the comment section, we’ll be glad to hear from you.