While redesigning an existing site or working on a brand new one, it’s really crucial to think through your site structure. You need to make it as user friendly as possible. Other than that, you need to make sure that you keep SEO in mind as well. Because if you actually do so, you’ll reap all sorts of benefits (such as more customers) down the line.
In order to have the best SEO and user friendly structure on your site, you need to consider the idea of breaking your site into a few logical portions. For example, if you have a website about WordPress, you may want to divide your site’s content into the following sections:
• Plugins and Widgets
Apart from just making your site more enjoyable to use, you also let search engines know how you see your site in terms of logic and keyword relevance. You need to optimize those pages specified above for more or less general keywords (wordpress installation, wordpress customization, wordpress themes, and wordpress plugins and widgets). That’s a requirement for top-level pages.
• The Deeper the Better
Once you have your main pages created and optimized, it makes sense to take it one step further. Let’s see what can be done to the Installation page in that regard.
You can create pages such as “Wordpress installation on windows server”, “Wordpress installatio on Linux server”, etc and point links to those pages from your main “Installation” page. Again, it just makes sense for the end user and the general usability for your site, because if a person want to know more about WordPress installation, the chances are that he will be concerned about which server features he needs for that. Other than that it helps you create a logical and SEO silo that contains content on a specific topic.
As you might have noticed, the names (and appropriate keywords) for the pages one level lower are longer and thus more specific. As a rule of thumb, the deeper you put your article the more specific it’s keywords should be (2-3 keywords). And the logner the key-phrase the better your conversation gets. By the way, according to multiple studies in this field show that 4-word keywords have the best conversation.
• The Role of PR
If you’re familiar with PR, you’ve definitely heard about all those SEO debates about the role of PR. Where PR really matters (and it’s been confirmed by Google) is in frequency and depth of indexation. And that’s exactly why you need to put links from your silo pages (installation, customization, etc) to lower-level ones (“Wordpress installation on windows server”, “Wordpress installation on Linux server”). Pointing links to lower-level pages will help with their faster and deeper crawling and indexation.
• The Bottom Line
Grouping your site’s content into logical sections (silos) will help you both in terms of usability and on-page SEO. The deeper your page in the silo hierarchy is the more specific your target keyword should be. These are the main things that you need to consider while working on your site’s structuring or restructuring.
What strategies do you follow to structure your site? Do share your opinion in the comment section, we’ll be glad to hear from you.