Having a blog can be fun, exciting, and even profitable if you are promoting it correctly. Unfortunately, a lot of bloggers aren’t aware of how to properly market or promote their blog which ends up hurting them in the long run. To help you out, we are going to cover some things you should avoid while promoting your blog.
• Promoting to Multiple Audiences
Your blog should only be attractive to a certain type of audience. If you are writing content about all types of different topics, then you are never going to see consistent or loyal traffic because everyone is into different things. You should just pick a niche and stick with it, then promote the blog to people who are interested in that niche or something that is at least relevant. After a while of promoting, you will see consistent traffic and loyal viewers.
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• Not Doing Proper Keyword Research
Keyword research is one of the most crucial part about having a successful blog. If you don’t do keyword research, you won’t know which keywords will benefit you, you won’t know how much competition you are up against, and you won’t know what might be trending. It is important to understand which keywords will bring you the most traffic with the least amount of work. Especially if you are new to blogging. The longer you spend finding the exact right keyword to target, the more chance you have at a successful blog.
Understanding what kind of competition you will be going up against is a major part of whether or not your promotions are going to be successful. There are plenty of tools that can track what keywords they are targeting, how they are getting their organic traffic, and plenty more.
• Not Building an E-mail List to Contact your Audience
Your blog should have some type of way for people to enter their e-mail address to get notifications or some type of benefits. Having this list gives you a way to promote your blog to them when something new or exciting is happening. You can also promote it by sending out weekly newsletters or having some type of promotion within the e-mail. There are plenty of strategies you can use once you get a hold of their e-mails, the important part is to get a hold of the addresses.
• Not Guest Posting
Posting on other relevant blogs or sites can do wonders for your own blog. You will
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• Not Providing Enough Content
Some new bloggers focus on trying to promote their blogs way to much when they should be focusing on providing a steady stream of content. It doesn’t matter how much promoting you do if all you have is a few posts. Once people get to the blog, they will realize that it is brand new and hasn’t been established within its niche yet, and will most likely just move on to the next. You should always keep quality content coming so that your promotional efforts don’t go to waste.
• Not Thinking about SEO
Search engine optimization (SEO) in a whole should be a high priority. We talked about keyword and briefly about links, but there is so much more to SEO than just those. If you are unaware of how to optimize your site for search engines, you are going to want to spend a good amount of time researching the best techniques. Stuff such as URL structure, loading times, videos, links, navigation, and much more can all help to increase your SEO and help your rankings. The higher you are ranked, the more traffic you will get, so make sure to get your SEO finished.
There are plenty of other mistakes you could make when promoting a blog, but these 6 should definitely help you get some more traffic to your site.
Do you have any tips to share to avoid blog promotion mistakes? Do share your views in the comment section, we’ll be glad to hear from you.