Well, everyone is talking about the new Penguin update. Guess what? Everyone is scared! The rumor that’s making the round is that this year’s Penguin update will be even more ruthless than last year’s update. This year, people owning online businesses are worried over their site getting slammed this year, too.
If you’re concerned about these latest SEO updates, then below are 5 ways to protect your website from Google SEO penalties.
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1. Monitor Your Backlinks Every Month!
Begin by checking whom you’re linking to. How many links your site is getting from high quality site against low quality sites? If you suspect that your website is linking from way too many spammy (low quality) sites, and then sends an email asking them to remove a link to your website. As you remove each spammy site, keep a record of it as you may require it in the future when, let’s say, you DO get slapped by Google and use it to grant request for reconsideration.
There are handy SEO tools that will help you monitor your backlinks. Stick to your favorite one and start auditing your link every month!
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2. Saturate Your Anchor Density!
Another way of getting Penguin penalties is having high density anchor for “money-related” terms. Keeping track of the density of anchor text for major keywords are vital. When you build new links, anchor density will change proportionally. So run an anchor density check for important keywords, money for example; make sure that anchor density for these important keywords are fewer than 15%.
In the past, people have used anchor density of 50% or more for particular keyword terms without Penguin penalties. However, when the keywords are focused on “money” terms, then it could cause you problems.
When anchor density gets high, create a noise and saturate the percentage to make it seem natural to Google.
3. Build Healthy Site’s Link Profile
Another way to prevent your website from Google SEO penalties is to maintain a healthy link ratio: earned links vs. unearned links. While monitoring your site’s link, try to keep a healthy balance between images vs. text vs. mentions. Likewise consider the link distribution in your header, sidebar, and in content themselves. In addition, try to spread your site’s link to wide variety of blogs, forums, and social accounts.
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For example, if you suspect that too many links are coming from social networking sites, then it signifies imbalance to Google Penguin. To stay out of Google penalties and protect your website, quickly build alternate link building campaign to build a healthy link profile.
4. Track Your Website Using Webmaster Tools
Setting up your Webmaster Tools account is very crucial to monitor your site quickly and efficiently. There are many site owners who don’t have Webmaster Tool account set up. With webmaster tool, you can quickly see what Google sees: problematic links. Keeping a close eye on them will allow you to identify and remove them.
Keeping a close eye on your site’s health for, let’s say, crawl and page errors, or server errors will help you identify and solve problems BEFORE they become penalties.
5. Create Google Analytics Alerts
When you create an Intelligence Events Alerts, Google Analytics will start to send you notification whenever something changes in your site, decrease in traffic flow, for example.
When there is a drop of traffic, it’s generally an indication of some problems with your site. So using the alert, you can quickly review your site and backlinks, and solve them before they are subject to BIG Google Penguin attacks.